Celebrity Cruises: Guests can bag unlimited drinks and Wi-Fi with new luxury approach

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Celebrity Cruises holidays will include unlimited drinks, unlimited Wi-Fi and tips from next week, in the latest cruise news. The cruise line’s new ‘Always Included’ approach launches on Tuesday, November 17. It’s intended to put an end to confusing promotions, complicated add-ons and limited-time offers.

“Always Included” offered on Celebrity’s award-winning ships includes:

– Unlimited Drinks – Classic cocktails, wines by the glass, beer, sodas, speciality coffees and teas, juices and bottled water can be fully enjoyed without worrying about the tab.

– Unlimited Wi-Fi – Free, always-on connection to social media, email and the web, allows guests to surf the net to their heart’s desire.

– Daily Gratuities – Tips are taken care of allowing guests to relax and enjoy the warm service delivered by Celebrity’s exceptional crew, knowing that the crew behind the superior service are also being taken care of.

“Always Included” is available for all new bookings on any of Celebrity’s cruise offerings, excluding Galapagos holidays.

For guests who want even more luxurious simplicity, Celebrity is also offering the option to upgrade to one of two packages.

The first is Elevate, which takes the package to new heights with unlimited premium drinks and adds shore excursions up to $200 per person.

The second is Indulge includes everything in the Elevate package and adds to it with unlimited streaming Wi-Fi and up to $200 per person in onboard credit to spend almost any way desired.

For a real cut above, there’s The Retreat.

This is Celebrity’s unparalleled holiday concept which features all-suite accommodations and all-exclusive experiences including a private restaurant, lounge and sundeck, and a dedicated team of butlers and concierge staff.

Guests will receive the same amenities as the Indulge package at no additional charge.

“Everything we do at Celebrity is driven by the desire to redefine what today’s luxury looks and feels like, with experiences modern travellers want,” said Lisa Lutoff-Perlo, president and CEO of Celebrity Cruises.

“With the launch of our Edge Series ships, Celebrity Edge and her brand-new sister ship Celebrity Apex, we tapped into a powerful ‘New Luxury’ culture – relevant, relaxed, design-focused and inclusive.”

“Today, nothing is more luxurious than when things are extra simple and extra special. We wanted to bring that big wonderful feeling of ‘everything is taken care of’ to life for our guests.”

“Always Included” is the latest in a series of innovations available on Celebrity ships, including the recent transformation of the traditional cruise industry safety drill into a more personal digital experience.

Called Muster 2.0, this can be accessed by guests from any smart device or on a stateroom TV and completed at the guest’s leisure prior to the ship’s departure, providing more time to relax and ease into a wonderful getaway.

Celebrity has also re-invented its loyalty program to offer Captain’s Club members new perks and special onboard experiences.

“After this challenging year, ease and peace of mind have become even more invaluable commodities,” said Peter Giorgi, vice president and chief marketing officer of Celebrity Cruises.

“People want to spend more time being inspired, not getting lost in a myriad of booking options.

“Our new ‘Always Included’ approach makes the purchase process simple and incredible – one decision and the wonder of a Celebrity cruise awaits.”

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