Internova Travel Group is launching a consumer-facing magazine, Oltre, designed for clients of its luxury division, Global Travel Collection.
The magazine will be published four times a year starting this spring, with a print circulation of 100,000 and a digital presence. Each issue will include interviews with travelers, tips and insights from advisors.
“Oltre is an Italian word meaning ‘beyond,’ and that’s what Global Travel Collection advisors offer clients: travel experiences beyond the expected,” Internova chief marketing officer Brent Rivard said in a release.
Two former Virtuoso employees will lead Oltre: Elaine Srnka, who oversees Internova’s editorial strategy and content, and Laura Sport, who has been named vice president of publishing.
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The magazine’s staff will be rounded out by editorial director Brad Johnson, who spent 10 years as Modern Luxury Media’s national travel editor, and design director Devin Duckworth, who joined Internova from Fodor’s Travel.
“The launch of Oltre is just part of our vision for the future,” Global Travel Collection president Angie Licea said in a release. “The magazine will serve as a high-touch, meaningful way for our advisors to inspire and stay connected with their top leisure and corporate clients.”
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