Caribbean tourism partners with U.S. marketing firm

The Caribbean Tourism Organization has appointed Marketplace Excellence Corp. as its communications consultant for a six-month period.

Marketplace Excellence, a U.S.-based public relations, marketing and media agency with Caribbean roots and tourism and hospitality experience, will provide strategic communications services to support the CTO’s work.

“The appointment of MPE is part of the CTO’s efforts to refine, strengthen and amplify our corporate messaging,” said Rosa Harris, chairman of the CTO’s board of directors. She emphasized that the development and execution of an effective strategic communications program will help to elevate the organization’s important work.

MPE’s scope of work for the CTO includes prioritizing the organization’s global and regional brand positioning as well as coordinating comprehensive media relations and digital communications programs.

“We have historically enjoyed a productive relationship with MPE and its president, Bevan Springer, who has made significant contributions to the tourism communications landscape over the years as a journalist and now as a communications executive,” said Neil Walters, acting secretary general of the CTO.

Springer said MPE continues to be focused on raising the profile of Caribbean tourism and looks forward to sharing the expertise of its communications team to elevate the CTO’s brand regionally and across the globe.

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