Bahrain's Gulf Air launches private charter services

Airline CEO says move is a ‘major milestone’ as it reacts to impact of global coronavirus pandemic

Gulf Air, the national carrier of Bahrain, has announced the launch of private charter services, allowing its customers to book charter flights with personalised itineraries.

The new service – Boutique Charters – is available to government and corporate delegations, group travel, destination weddings, private family holidays as well as private cargo consignments, the airline said in a statement.

The private charter services can be booked on narrow body fleet, Airbus A320neo or A321neoLR, or on wide body fleet, the airline’s flagship Boeing 787-9 Dreamliner, it added.

In 2019, Gulf Air announced its boutique business model concept to reinforce its focus on product and customer experience.

The new service will allow customers to choose from a number of in-flight services and preferences from fresh flowers, bespoke amenities, unlimited WiFi connection, selection of newest movies and TV shows, choice of food and beverage and tailor made menus.

Gulf Air’s acting CEO, Waleed AlAlawi, said: “This is a major milestone for the national carrier of Bahrain. We will now extend our boutique excellence to a new niche clientele to offer bespoke services that are personalised to each charter flight.

“The world has changed so much since early 2020 and every business has to thrive into new ways of extending commerce and expanding its reach to new horizons.”

He added: “With our brand new fleet, comfort technologies, high standard food and beverage offering and tailor made add ons, our charter services promise to be an extension to our brand promise.”

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