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And 63 percent said missing out on seeing family members in 2020 or 2021 has left them keen to make up for lost time.
Whether it’s building sandcastles with the grandchildren, cousins playing at a theme park, or parents relaxing together, there is no shortage of options with a multi-generational getaway
Steve Cassidy, Hilton’s UK & Ireland Managing Director
As a result of the extended time apart, the UK could embark on an era of multi-generational holidays, with 51 percent likely to go away next year with extended family members such as siblings, cousins and grandparents.
The most popular reason to have an XL holiday is to catch up with family members, followed by a special celebration and the chance to see relatives you don’t often spend time with.
Of those who had family abroad, almost all (96 percent) said it had been more than two years since they’d seen loved ones living away, with 43 percent confirming their group holiday would involve visits to family overseas.
It also emerged 65 percent of the parents polled believe their children have missed seeing extended family during 2020 and 2021.
The survey of 2,000 UK adults, part of a global piece of research, was carried out by Hilton, which allows guests to confirm interconnecting rooms at the time of booking.
Steve Cassidy, Hilton’s managing director, UK & Ireland, said: “Many of us have missed out on the opportunity to travel as well as spend quality time with loved ones – so for most it makes perfect sense to combine the two and create some fantastic memories on holiday.
“Whether it’s building sandcastles with the grandchildren, cousins playing at a theme park, or parents relaxing together, there is no shortage of options with a multi-generational getaway.”
The study also found 89 percent of the respondents in the UAE were likely to take a multi-generational holiday next year, followed by those in Saudi Arabia (86 percent), Turkey (63 percent) and Russia (60 percent).
A quarter of UK adults polled think holidays provide an opportunity for grandparents to spend quality time with their grandchildren, while a fifth (22 percent) feel it allows kids to play together while adults relax.
And the UK is the most likely destination for an XL holiday (41 percent), followed by Spain (31 percent), France (23 percent) and Italy (21 percent).
But almost a fifth (18 percent) of families fancy a trip across the Atlantic for an XL getaway in Florida.
It also emerged four in ten (42 percent) adults think holidays with lots of kids are more fun than ones with just adults.
And 52 percent said that if they are holidaying with family members like young children, they are more likely to do things they wouldn’t do otherwise, such as visit a theme park.
The survey, carried out via OnePoll, revealed 39 percent had managed to book a holiday and go away since 2020.
But 32 percent had booked a trip and had to change their travel itineraries, while 26 percent said they didn’t plan an escape because of the pandemic.
Steve Cassidy added: “Our research shows just how much the public want to make up for lost time by adventuring with as many of their loved ones as possible.”
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