The concept of regenerative travel – giving back more than we consume – is not a new one for Tourism New Zealand. CEO Stephen England-Hall says it has been, and continues to be, “at the heart of every single thing we do”.
“The thing that’s changed over the last few years,” he says, “is how we measure that.”
Whereas tourism’s impact was previously measured only on its economic benefit, many organisations are now trying to work more holistically.
“We’re growing up a bit,” England-Hall says. “We’re becoming more mindful of the impact of business and consumption on the planet, and not just on the natural habitat but on our social and cultural environment and our community.”
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